Because of its striking appearance and thin profile, it was initially marketed as an exclusive fashion phone, but within a year, its price was lowered and it was wildly successful, selling over 50 million units by July 2006.
The RAZR series was marketed until July 2007, when the succeeding Motorola RAZR 2 series was released. Marketed as a more sleek and more stable design of the RAZR, the RAZR 2 included more features, improved telephone audio quality, and a touch sensitive external screen. The new models were the V8, the V9, and the V9m. However, the RAZR2 sales were only half of the original in the same period.
Because Motorola relied so long upon the RAZR and its derivatives and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, the RAZR's appeal declined while rival offerings like the LG Chocolate, BlackBerry, and iPhone captured consumer attention, leading Motorola to eventually drop behind Samsung and LG in market share for mobile phones. Motorola's strategy of grabbing market share by selling tens of millions of low-cost RAZRs cut into margins and resulted in heavy losses in the cellular division.
In October 2011, Motorola unveiled a smartphone version of the RAZR called the Droid RAZR for Verizon, otherwise it would be known simply as 'RAZR'.
The V3 was released in Q3 2004. The team of the V3 put together a number of design choices that set the device apart from the competition. The phone had the thinnest profile at the time on a clamshell set, sported an electroluminescent keypad made out of a single metal wafer and used an industry standard mini USB port for data, battery charger and headphones, all in an aluminum body with an external glass screen.
Complaints were made about dust accumulating between the V3's plastic screen and LCD glass, possibly through an external side button. Access to the dust requires peeling off the plastic cover, usually followed by a replacement cover.
A black version was produced for distribution in the 77th Academy Awards gift bags, and was released in early May 2005. While distribution was initially limited to specific carriers in North America, the black V3 was widely available elsewhere. The first pink version was released in October 2005, and as of June 2006, was available in the USA from T-Mobile (as RAZR V3 Magenta, after the T-Mobile—and its parent, Deutsche Telekom's—corporate color, but called RAZR V3 Pink in other countries, including other T-Mobile networks), Verizon, Cingular Wireless, Suncom Wireless, Cellular One from Dobson Cellular Systems (each in a different shade). It was available in Canada from Bell, Rogers Wireless and Telus, and in the United Kingdom from T-Mobile and the Carphone Warehouse. $25 of sales from the Rogers pink V3 went to Rethink Breast Cancer. It was also available in all Movistar-serviced countries and Claro (Telcel). As of 30 October 2006 through T-Mobile in the United States, Motorola offered a version with laser-etched tattoo-inspired designs created by Ami James of the TLC reality television show, Miami Ink. The phones are standard V3r's,but aesthetically different because of the tattoo design on the phone.
The RAZR series was marketed until July 2007, when the succeeding Motorola RAZR 2 series was released. Marketed as a more sleek and more stable design of the RAZR, the RAZR 2 included more features, improved telephone audio quality, and a touch sensitive external screen. The new models were the V8, the V9, and the V9m. However, the RAZR2 sales were only half of the original in the same period.
Because Motorola relied so long upon the RAZR and its derivatives and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, the RAZR's appeal declined while rival offerings like the LG Chocolate, BlackBerry, and iPhone captured consumer attention, leading Motorola to eventually drop behind Samsung and LG in market share for mobile phones. Motorola's strategy of grabbing market share by selling tens of millions of low-cost RAZRs cut into margins and resulted in heavy losses in the cellular division.
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Complaints were made about dust accumulating between the V3's plastic screen and LCD glass, possibly through an external side button. Access to the dust requires peeling off the plastic cover, usually followed by a replacement cover.
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